Tobacco News and Interesting Information

As part of its quest to offer consumers superior smoking experience, Godfrey Phillips India, the country’s second largest tobacco company, today launched India’s first ever ‘Slim’ Cigarette. Named Stellar Slims, this will not only be the first indigenous ‘slim’ cigarette brand in India, but will also be the first with premium tobaccos blended precisely to deliver lower nicotine with full satisfaction.

Stellar Slims has been launched in Pune today and will be followed by extensions in other key markets.

Stellar Slims are King sized cigarettes (84mm) but have a circumference of 22.12 mm against the usual 24.7 mm. Stellar Slims is priced at Rs 68 for a pack of twenties and Rs 34 for a pack of tens

‘Our intensive consumer research supports an increasing demand for lower nicotine products which can deliver full satisfaction. Stellar Slims has been developed by Godfrey Phillips after nearly two years of research and product development to address this need.’ Said Mr Ajit Suryanarayanan, Executive Director, New Product Development, Godfrey Phillips India Limited “Stellar Slims is Godfrey Phillips premier kingsize offering that has been engineered specifically to give full satisfaction with low nicotine in a modern slim format.

Enthusiastic over the launch Mr Suryanarayan said, “Driven by the philosophy of change that has been the Company’s mainstay Godfrey Phillips offers a unique stylish innovation in Stellar Slims cigarettes which plans to tap the prudent, classy, king size cigarette consumers who do not want to compromise on taste and flavor.”

In this process, Godfrey Phillips has invested significantly in developing an elegant and differentiated packaging for the Stellar brand. The pack has been designed keeping in mind the target consumer and it’s unique metallic blue pack and minimalistic conveys the brand promise of low nicotine and high satisfaction.