Tobacco News and Interesting Information

When it comes to successfully marketing a product, you need to give consumers what they want.

Out of the 20 million female American adults who smoke, 19.2 million of them smoke a brand other than Camel. We asked them why and what it would take to convince them to change brands. They talked, we listened, and Camel No. 9 was created.

We aren't trying to get nonsmokers or youths to begin smoking. Rather, we are giving adults who have made the decision to smoke another reason to try Camel.

Critics of Camel No. 9 think that by simply packaging cigarettes in a black-and-fuchsia colored pack, women who don't currently smoke will suddenly decide to start smoking. Do these critics think that women are so shallow that colors on a pack will make them decide to smoke?

There have been cigarettes marketed to adult women for more than 30 years, so if the real question is, "Does R.J. Reynolds want adult female smokers to switch to an R.J. Reynolds brand?" — the answer is yes. We also want every other segment of the adult population who have made the decision to smoke to switch to an R.J. Reynolds brand.