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CIGARETTE BRANDING FOUND TO BE MISLEADING
Source: Newsinferno.com
Date: 8-Sep-2009
Branding being used on some cigarettes may have consumers under the false impression that such products offer safer alternatives. According a study cited by the BBC, when words such as “smooth”, “silver,” or “gold” are used, people falsely believe the products are healthier and that it is easier to quit smoking with those cigarettes.
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